Cookie Policy

This Cookie Policy explains how MB Pimperia uses cookies and similar technologies on our websites. For how we process personal data more generally, see our Privacy Policy.

1) What Are Cookies & Similar Technologies
  • Cookies: small text files stored on your browser/device.
  • SDKs & Pixels: embedded code used for analytics and marketing.
  • Local storage/session storage: browser storage mechanisms.
  • Device identifiers: mobile advertising IDs (for apps).
2) Legal Basis under ePrivacy & GDPR
  • Strictly necessary cookies do not require consent (ePrivacy).
  • All non-essential cookies (e.g., analytics, advertising, social media) require your prior consent.
  • We rely on consent (GDPR Art. 6(1)(a)) for non-essential cookies, and legitimate interests (Art. 6(1)(f)) or contract (6(1)(b)) for strictly necessary cookies.
3) Your Choices (Consent Management Platform)
  • On your first visit, we display a banner to obtain your consent category-by-category (e.g., analytics, personalization, advertising).
  • You can change or withdraw consent at any time via the “Cookie Settings” link, without detriment.
  • We record consent decisions and respect browser signals where feasible (e.g., Global Privacy Control).
4) Cookies We Use:

Category

Examples

Purpose

Retention

Strictly Necessary

Load balancer, session ID

Site functionality and security

Session / up to 12 months

Analytics

[Analytics Tool] (anonymized IP)

Understand site usage and improve services

3–24 months

Functional

Language preference

Remember settings

6–24 months

Advertising

[Ad Network Pixel/Tag]

Measure ads and personalize (with consent)

3–24 months

A/B Testing

[Experiment Tool]

Improve UX via experiments

3–12 months


5) Third Parties
We use third-party providers for analytics, performance monitoring, and advertising. Where they act as independent controllers (e.g., some ad networks), their privacy notices apply. Where they act as processors, they are bound by our instructions and DPAs.

6) Managing Cookies
  • Use the in-site “Cookie Settings” to adjust preferences.
  • Most browsers allow blocking/deleting cookies; doing so may impact site functionality.
  • For interest-based advertising controls, use your browser/device settings and industry opt-out tools where available.
7) International Transfers
If cookie-derived data is transferred outside the EEA/UK, we rely on safeguards such as SCCs/IDTA and conduct transfer impact assessments.

8) Updates
We will update this Cookie Policy to reflect changes in technologies or law and will re-obtain consent when required.

9) Contact:
  • MB Pimperia
  • Vilnius, Lithuania
  • Reg number: 307247999
  • subscribe@simplyou.ai
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